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Estrategia en la gestión de comunidades Online. El Community Manager (4ed)
Video
Certificado
The dizzying development of technology has given rise to exploring new relational facets that occur on the Internet. These new scenarios demand new digital skills from people, for their necessary integration into a society, which is constantly experiencing greater integration between its online world and its offline world.
The new professions that have emerged are linked to the relationships and organization of the people who participate in this world. The Community Manager has become the most representative figure among these new professions, and in this MOOC we will define their competencies, we will analyze their daily work, and we will delve into direct contact with online communities and the management of digital content associated with this new professional figure.
- Classes Start
- 03 / Oct / 2016
- Duration
- 4 months
- Estimated Effort
- 5h/week
- Languages
- Spanish
- English
- Certified Credits
- 3
- Evaluation criteria
Learning goals
- Familiarize with the use of Social Networks and Online Marketing techniques applied to the role of "Community Manager".
- Educate in the proper management of digital tools for the management of online communities.
- Provide skills to develop Social Media strategies.
- Instruct in the creation and co-creation of content. Bring the figure of the "Content Curator" closer as the basis for the development of online communities.
CONTENTS
Welcome and introduction
1. Introduction to Social Networks and Online Marketing applied to the Community Manager:
Communication
Attitudes and Skills of the Community Manager
Marketing and Community Manager
2. Strategy for an effective presence in Social Networks:
General notions
Essential Strategy Tactics
3. Management of online communities. Core competencies and essential tools:
Basics of an online community
Management tools
4. Content management. The figure of the Content Curator:
The contents and their management
The role of Content Curator. content marketing
5. Student assessment
Recommended requirements
Conocimientos previos de las redes sociales mayoritarias (Facebook, Twitter y Linkedin)
Intended audience
Estudiantes de marketing y/o mercadotecnica, profesionales Social Media, en general todos las personas interesadas en iniciarse o ampliar sus conocimientos sobre la figura profesional del Community Manager.
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